Most Mobile Users Get News from Friends, Not Official Sites
Smartphone users are more likely to see news a friend has shared than to read the story from your news site. They’ll see it on Facebook or twitter instead of on the official source.
Most smartphone users spend their time playing games and social networking. Does this mean news apps are a wasted investment for news organizations? No, because a news app is for a smaller but dedicated audience.
To get smartphone users to read and share your news, make sure to use social media.
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